International IP protection built around your markets
Incorporating in one country does not make your brand or invention protected everywhere you sell. We help compare existing rights with your expansion plans and identify which filings need attention now and which can be planned for later.
Start with the business map
Where are your customers? Where is the product manufactured? Which markets are next? These questions are more useful than trying to list as many countries as possible in an application. We also review ownership, existing applications and dates that may affect your options.
Choosing a trademark route
A national application is an option for a particular country. We compare its costs, requirements and risks with other suitable routes.
An EU trademark through EUIPO covers European Union member states. It does not automatically extend to the United Kingdom, Switzerland or other countries outside the EU.
The Madrid System allows an international application designating selected members. Eligibility requires the appropriate connection to a member and a basic application or registration. The offices of designated territories assess protection under their own rules. This is not a guaranteed worldwide registration.
When the asset is more than a name
For a technical invention, we consider patent routes, including the PCT where appropriate. The PCT does not grant a single worldwide patent. Product appearance has separate design protection procedures, including the Hague System. A trademark registration cannot replace them.
Planning the work and budget
We gather information about markets and assets, compare suitable routes and agree a filing sequence. The budget distinguishes official fees, preparation, translations and local representation where required. The team and scope of support are agreed for the countries involved.
Questions about international registration
Is there one international trademark registration covering the whole world?
No single registration automatically protects a brand in every country. Rights apply in defined territories. We build an international strategy around sales and manufacturing markets, existing rights and budget, rather than an abstract aim to protect the brand everywhere.
How does an EU trademark differ from the Madrid System?
An EU trademark provides protection across EU Member States. The Madrid System lets you seek protection in selected members; it requires a basic application or registration and an eligible connection with a member. The choice depends on target territories, eligibility and risks.
What determines the cost of international trademark registration?
The cost depends on territories, goods and services classes, filing route and scope of work. The estimate separately considers official fees, preparation, translations and local representation where needed. Additional support for office queries or objections is agreed separately.
Can the same route protect our invention and design abroad?
Trademarks, inventions and designs have different procedures. PCT may be relevant for inventions and the Hague System for designs, subject to the applicable conditions. No route replaces every form of protection; we assess each asset and territory separately.
We already have a Ukrainian trademark. Do we start again?
We first review its owner, goods and services, and dates. An existing application or registration may support an international route, but it does not replace that process.
Should we file in every available country immediately?
The decision depends on sales and manufacturing plans, budget and risk. A long list of countries is not, by itself, evidence of a suitable protection strategy.